As of November 2023, the top trending search topic in the United States is “TikTok Ads.” These ads are particularly popular on the platform’s “For You” page and have seen a significant increase in search interest, with a 9,000% growth over five years. TikTok ads come in various formats, including video, which is the most common. These video ads can last anywhere from 5 to 60 seconds and typically feature a display image, the brand or app name, and a description of the promoted product or service.